Sam's Commentary

May 15, 2014 Commentary Archive

Jaguars "Sustainability" Seems Upward

by Sam Kouvaris
Posted May 15, 2014 ===========================================================================

As the main presenter on Tuesday, Jaguars President Mark Lamping reviewed what the team calls the "sustainability" of the franchise, outlining different ideas to create revenue and not raise ticket prices across the board. Owner Shad Khan admitted they have big ideas in their organization. From the no-reality of the big scoreboards, to the potential of the team being the developer of the Shipyards property with a Jaguars theme in the Sports Complex, a concept of a roof over the stadium, a change to the club seats to enhance the experience, and even their own version of "courtside" seats, the Jaguars owner wants his team to compete on the scoreboard and on the balance sheet.

"I can tell you if there's one difference in the last two years, it's that there's no sense of entitlement," Khan told me as his eyes flashed at the idea of complacency. "None of our former players will ever say again that they enjoyed their vacation in Florida," referring to Aaron Ross' comment when he went back to the Giants. (Ross was mediocre at best while he was in Jacksonville anyway despite signing a big free agent contract)

Khan wants a competitive organization in football and in his business and believes that's what makes you successful. As one of the wealthiest people in America (and pretty high up on the worldwide list as well) the Jaguars owner wants all of his businesses to have that mindset. He told a local group recently that his biggest fear was "having too much money and too much time." So if somebody at his level is still getting after it, he expects his organizations to be doing the same.

Lamping laid out the economic realities of having the smallest fan base in the NFL and also having among the lowest ticket prices. It's a business model that's not sustainable. So they are looking for new ways to create revenue.

"It seems to me they're competing," Head Coach Gus Bradley said after the presentation. "Just like the culture that we're building on the team, they're doing the same on the business side. They want to compete."

Lamping agreed. "We're competing. You can feel the buzz in the organization. We just need to give the fans what they deserve, a winning team. Shad's confident Gus and Dave (GM Caldwell) have us in the right spot right now."

Jaguars revenue is up 8% over last year, buoyed by their London foray. Otherwise they would have been fairly flat in 2013. Not bad after a 2 win season but they say the current uptick in the season ticket sales and the increased sponsorship dollars are the leading indicators of a competitive, sustainable franchise.

They've always said that Jaguars fans are the best in the league; they're just not enough of them. So building a competitive organization means changing the culture on and off the field.

"When you come in you absolutely feel the drive and the hunger," Khan told me afterwards in the back of the room. "Whether on the field or on the business side, you can feel it. And you have to have that in order to be a successful organization."


Commentary by Sam Kouvaris

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ARCHIVE of The College Weekly Report

05-12-2014 - Kaymer Wins Players: Wins Fans Too
05-08-2014 - The Players: First Round Update
05-07-2014 - Players Preview 2014
05-07-2014 - Players 2014: Who Can Win?
05-07-2014 - Players 2014: Will The Greens Be Up To Par?
05-05-2014 - Players 2014: Some Greens Still Closed
05-05-2014 - The Players : Wide Open
05-03-2014 - The Players Field Almost Set
05-03-2014 - Pre Draft Jaguars Ramblings
04-11-2014 - Jaguars Buzz is Real
04-04-2014 - Final Four Bigger in Big 'D'
03-28-2014 - Gators in Elite Eight: Want More
03-27-2014 - Gators vs. UCLA: Toughest Test Yet
03-26-2014 - Bradley Looking To Upgrade Team, Self
03-23-2014 - Gators Change Mindset, Beat Pitt
03-21-2014 - Gators "Survive and Advance"
03-20-2014 - Gators Ranking Doesn't Matter
03-19-2014 - Gators in Orlando For NCAA's
03-14-2014 - Jaguars Free Agency: Impressed, Not Surprised
03-12-2014 - Gabbert Gone
03-08-2014 - Gators Still "Chasing Greatness"
02-27-2014 - "Personal Foul" on the Dutch
02-22-2014 - NASCAR: Looking To The Past To Find The Future
02-13-2014 - Jax: An Events Town"
02-05-2014 - National Signing Day: "Mark Your Calendar!"
01-07-2014 - As Good As It Gets: FSU Wins National Championship
01-06-2014 - FSU vs. Team of Destiny
01-05-2014 - Fisher/Malzahn, FSU/Auburn Contrast in Style
01-05-2014 - FSU A Close-Knit Group
01-02-2014 - Jaguars Talking Vs. Doing:
Does Bradley's "Conviction" Mean Jaguars Wins Are On The Way?
2013 COMMENTARY
12-29-2013 - Decisions to Make: Jaguars Need A Lot
12-23-2013 - Meester's Day
12-22-2013 - Jaguars Don't Have Enough
12-20-2013 - Jaguars: Who Wants To Be Here?
12-19-2013 - Meeter Retires: The REAL Pride of the Jaguars
12-15-2013 - Jaguars: Three Forward One Back
12-06-2013 - Jaguars Beat Texans Again: Learning How to Win
12-01-2013 - Florida/FSU: Different Directions?
11-18-2013 - Jaguars 2nd Half: "Better But Not Good"
11-14-2013 - Locker Room Culture: Off Limits?
11-10-2013 - Jaguars Victory: A Lot More Than Just One Win
11-03-2013 - Do We Worry About Blackmon?
11-02-2013 - Florida/Georgia: It's Never Easy
10-27-2013 - Jaguars in London: Fun & Frustration:Equal Parts of Both
10-26-2013 - Jacksonville's on a Global Stage
10-25-2013 - Shad Khan "Living The Dream"
10-03-2013 - Jaguars Building for the "Distant" Future
09-30-2013 - Jaguars: Not Getting Better Soon
09-23-2013 - Jaguars Results Not Unexpected
09-17-2013 - Jaguars Ups and Downs
09-10-2013 - Not What They Were Expecting
09-07-2013 - Jaguars Give Reason For Hope
08-25-2013 - "Better and Improved": The Jaguars Buzzwords
08-21-2013 - Jaguars 2013: It's Not About Winning
08-12-2013 - Jaguars Assessment: Is "Not Terrible" Fair?
08-01-2013 - Jaguars Camp: No Surprises But Not Routine
07-26-2013 - Gus Bradley's First Camp: "Slow Down!"
07-20-2013 - Big Thinking Khan Style
06-20-2013 - Its Summer, It's Hot, No Kidding!
05-31-2013 - The Ever Expanding "Season"
05-15-2013 - The Players: One Of A Kind
05-01-2013 - Tiger At The Players
05-08-2013 - Jaguars Needs: Everything
04-03-2013 - Golf in North Florida: It is & isn't all about The Players
01-30-2013 - Players Win Games

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